Work Concept demonstrations

Five directions, shown on fictional companies.

Each site below is built with the same studio system we would use for your business, in one of five design directions for concrete and hardscape. Open them on your phone too, since that is where your customers will see yours.

Homepage of the Fernwick Concrete concept demonstration (fictional company), desktop view

Direction 01 · Curb

Fernwick Concrete

Fictional company · Knoxville, TN

Bright, friendly and fast. A two-step quote picker sits in the first screen, finishes are explained in plain words, and a sticky Call | Quote bar keeps the next step one tap away on a phone.

Built for: Owner-operators pouring driveways, patios, walks and repairs for homeowners
Main goal: Instant quote request
Trade: Residential driveways & everyday concrete

Two-step quote picker in the hero
Finish explainer: broom, exposed aggregate, stamped
Sticky Call | Quote bar on phones

Open the Curb demo (Fernwick Concrete, a fictional company)

Homepage of the Vellum Decorative Concrete concept demonstration (fictional company), desktop view

Direction 02 · Atelier

Vellum Decorative Concrete

Fictional company · Savannah, GA

A craft studio, not a contractor brochure. Visitors choose a finish the way they would choose a material, read what to expect honestly, then start a design quote.

Built for: Specialists selling stamped, stained, polished and cast concrete finishes
Main goal: Design-quote request
Trade: Decorative, stamped & stained concrete

Finish explorer with swatches
Macro photography hero
Care guide that sets honest expectations

Open the Atelier demo (Vellum Decorative Concrete, a fictional company)

Homepage of the Saltmarsh Outdoor Living concept demonstration (fictional company), desktop view

Direction 03 · Terrace

Saltmarsh Outdoor Living

Fictional company · Mount Pleasant, SC

Editorial and unhurried, like a design magazine. Outdoor rooms are presented one by one, materials are explained, and every screen leads to booking a consultation.

Built for: Design-led paver, pool-deck and outdoor-living companies
Main goal: Design consultation
Trade: Hardscape & outdoor living

Split portrait hero with a serif display
Room-by-room service story
Consultation form with a preferred-day picker

Open the Terrace demo (Saltmarsh Outdoor Living, a fictional company)

Homepage of the Basalt Line Concrete concept demonstration (fictional company), desktop view

Direction 04 · Foundry

Basalt Line Concrete

Fictional company · Columbia, SC

A spec sheet and a dispatch board. Capabilities read like a scope document, coverage is a clear map list, and the bid form asks for plans, dates and quantities instead of a homeowner's wish list.

Built for: Contractors who sell to builders, general contractors and property managers
Main goal: Bid request
Trade: Commercial & builder concrete

Full-bleed duotone hero with a spec strip
Scope-style capability list
Bid form built for GCs and builders

Open the Foundry demo (Basalt Line Concrete, a fictional company)

Homepage of the Wrenfield Concrete Co. concept demonstration (fictional company), desktop view

Direction 05 · Legacy

Wrenfield Concrete Co.

Fictional company · Salisbury, NC

A small-town institution in print: a masthead with the phone number as large as the name, a services ledger, framed photographs and a town list. Built for customers who would rather call.

Built for: Long-standing, phone-first local contractors with a reputation to protect
Main goal: Phone call
Trade: Established family contractor

Masthead with a large tap-to-call number
Services ledger with dotted leaders
Letterpress stamp only for stated facts

Open the Legacy demo (Wrenfield Concrete Co., a fictional company)

Yours What changes for a real client

Your concept starts from your business.

Your real name, services and areaTaken from what you publish and what you tell us, never guessed.
Your photos on the live siteConcepts use labelled stock photos; galleries on your live site use only your own work.
Only claims you confirmYears, licences, offers and reviews appear once you confirm them, or not at all.
Private until you say otherwiseA concept is never published or shown in our portfolio without your written permission.

Free No obligation

Get a free concept of your new homepage.

Tell us who you are and where you work. We will review your current site and design a private homepage concept for your business. We aim to send it within two business days.

A private, independent conceptUnpublished, not indexed, and not affiliated with your business.
A written review of your current sitePlain English, and yours to keep whatever you decide.
No card, no commitmentSeeing the concept costs nothing. If it is not for you, that is the end of it.

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